SEO stands for Search Engine Optimization. Using this process we make our site ranking high on google search engine result page(SERP) without pay which is also known as Organic Search. By this practice we increse our site traffic quality and quantity with the help of Organic Search. We need a good website to rank on Google but the meaning of “Good” is different in search engine. We Must follow search engine guidelines when we create a website. You can download google document from Google Guideline Doc or you can check Search Engine Starter guide .
Suppose You build an Excellent website, may be your website sell products or give information but if nobody get notice your website then cyber world is very lonely place. This is just like you build a shop but no customer come to your shop because customer don’t know about your shop.
The good news is that you can list or index your site on search engine very easily but it is very difficult to rank good (top 10) on search engine.
According to research data 34% user click if any keywords rank #1, 14% user click when ranked #2 and 9% user click when rank #3. Rank #6 to #10 get 3.7% of all clicks. Webpage rank within 2nd page get 4% of clicks and 1.6% when it rank within 3rd page.
From the above research data you know that only rank (index) on google is not sufficient, the main important task is to rank high, as high as possible. We can rank high or using Search Engine Optimization.
In organic SEO, you get success and can be improved your business in only 3 Ways:
(1) getting more people to see your snippet.
(2) getting more people to click on your snippet.
(3) getting more people to become a customer (i.e., convert) on your landing page.